Clinical Consulting & Medical Writing for Women’s and LGBTQ+ Health Companies

Building a clinically sound, market-ready healthcare solution is hard. Let me make your life easier.

Caitlyn Tivy, DPT

Founder and President, C Tivy Consulting, LLC

“In the age of armchair health experts, Caitlyn is a standout breath of fresh air and truth. She researches topics through a lens of discernment and empathy, and always references robust, original sources. Her finished pieces are the same high level of quality as the science behind them. And let me tell you, she's a dream to collaborate with. She's organized, dedicated, and dependable.”

Shân Osborn, Scivera

A young woman with long, curly brown hair smiling softly outdoors in a field of tall grass.
Portrait of a smiling woman with shoulder-length brown hair, wearing a white t-shirt with a green logo and black blazer, against a plain white background.

“Dr. Caitlyn Tivy’s mentorship in the NSF I-Corps program was a huge value-add for our team. Her insights into women’s health helped us understand the needs of various providers and map our value proposition effectively. I highly recommend her to any startup seeking a thoughtful and knowledgeable consultant.”

Margaret Melville, CEO of Lasa Health

Caitlyn has a rare ability to bridge worlds—bringing together marketers, developers and executives—and guiding conversations in a way that makes everyone feel heard while ensuring the end product serves its true purpose: meeting the needs of providers and patients. She has a sharp eye for detail and the ability to connect feedback from across disciplines into actionable ideas that elevate the entire product.

Having Caitlyn in the room always gave me confidence that we were moving in the right direction. She brings a steady mix of clarity and perspective that helps the whole team feel grounded and aligned.

What makes her perspective especially impactful is how she draws on her own background. Caitlyn deeply understands the importance of educating women about their own health and empowering them to take ownership of it. That insight has shaped not just the way our team communicates, but the way our product truly supports patients in meaningful, lasting ways.

Sam Smith, CEO, Amissa Health

My Services

  • Product Research & Validation

    Design smarter studies and gather real-world feedback to make your women’s or queer health product more usable, credible, and ready to scale.

    Dig into Data

  • Clinical Advising & Product Vetting

    Get expert clinical guidance to vet your product, build credibility, and meet medical standards (without the expense of hiring a clinician full-time).

    Get My Input

  • Healthcare Innovation Consulting

    Turn your health innovation idea into a clear, actionable plan with expert support to navigate clinical, strategic, and market complexities.

    Find Clarity

  • Clinical Content Review & Strategy

    Plan for clinically accurate, credible content that supports your brand, strengthens partnerships, and meets the demands of a regulated industry.

    Check Yourself

  • Medical Writing & Thought Leadership

    Create clear, credible medical content that builds trust, showcases your expertise, and positions your brand as a leader in women’s and LGBTQ+ health.

    Get Noticed

Collaborating with Dr. Tivy as a clinical consultant for Peli Health has been truly invaluable. Her deep understanding of both the patient and provider experience has helped us shape an offering that’s not only clinically informed but truly empathetic to the real-life needs of women. She brings a rare blend of medical expertise and clarity, translating complex research into practical, relatable insights.

Dr. Tivy is incredibly well-versed in the evolving femtech and women's health landscape. Her ability to identify trends, spot innovation opportunities, and keep us ahead of the curve has been invaluable. She's collaborative, sharp, and always on the pulse of what matters most. We couldn't ask for a better partner in this mission.

Helen Grimshaw, PeliHealth

A woman with long blonde hair and blue eyes, wearing a black top, looking directly at the camera with a neutral expression.
White woman with blond hair and glasses smiles at camera

It has been a pleasure having Caitlyn as a medical advisor for Ladibug, and I can honestly say she has gone above and beyond in every possible way!

Caitlyn has generously given her time, expertise, and energy to help us develop and refine our products, often going out of her way to research and support our mission.

She has an impressive clinical background that brings credibility to her feedback and suggestions. At the same time, she’s uniquely tuned into the world of startups and business, making her a fabulous asset!

Caitlyn has also fine-tuned our resources and blogs with her medical writing, ensuring our content is always accurate and trustworthy. She always makes time if you need, and we have been very lucky to have her in our early days!

Brooke Wanford, Co-founder, Ladibug

I had the pleasure of working with Caitlyn during her time as a medical content strategist and writer for Amissa, and she was an incredible asset to our team.

Caitlyn not only produced compelling, clinically sound content that resonates with our audience, but she also built the foundation of our content function from the ground up. She created a streamlined content pipeline, implemented processes for consistency, and recruited and managed writers to scale our efforts.

What really sets Caitlyn apart is her ability to make clinical content feel human. She took our brand voice and tone and ran with it, ensuring that every piece of content felt warm, approachable, and true to our mission. Patients feel seen, providers feel supported, and her writing comes alongside both audiences in exactly the way Amissa strives to do.

Laura Monroe Elliott, Marketing Lead, Amissa Health